November 24, 2009
How to “Read” Media Persuasion Tactics
Part I: Three Machiavellian Media Tactics: Learn These Today
The Great Senate Healthcare “Vote”: Machiavellian Media-Think
Are you “wowed” yet? What an “exciting” week the media had covering the Senate Healthcare vote. We even had a day by day (and on Saturday, hour by hour) “countdown” to the moment the Senate was to vote. It hasn’t been this exciting since Inaugural week when the media kept us on pins and needles breathlessly anticipating each new tax-supported, publicly flaunted, multi-thousand dollar gown Michelle would wear to the next Inaugural event.
Let’s face it, there was nothing about this Senate vote worth talking about. BUT… there was MUCH to learn about. Specifically, we saw the media’s methodology and how they attempt to deceive the American people. In fact, they have been using the same chicanery for years. Unfortunately, much of the hoopla worked. Countless Americans are convinced that, in essence, the Healthcare bill which they have clearly opposed, is a “done deal”, “That’s all folks”, “There’s nothing more you can do about it”.
And that, dear reader, is the point: “There’s nothing more you can do about it.” Especially, since the Congress has learned a “fear of American public reaction” over the past 5 months.
The “vote”, so anticipated all through last week, was nothing more than a “throw-together” package of previous suggestions and failed attempts (10 years of wannabe healthcare “packages” to be specific). All that last week’s “historic vote” accomplished was to bring the issue to … debate. (!)
Did you get that? All the hoopla was about getting a bill so that it could be “debated.” Associated Press writer Ricardo Alonso-Zaldivar reported Senatorial reactions “…in the wake of a key Senate vote Saturday night that advanced a 10-year, $959 billion health bill to full debate.”
"Three Machiavellian Media Truth Tactics
Don’t get me wrong. I expect nothing honorable from Capitol Hill. So, I’m not at all enamored with the “goings-on”. Just about everything they do is illegal were they abiding by the provisions of the Constitution of the United States which they swear by oath to uphold. But, they’ve contracted that away.
No. It’s the mesmerizing deceits used by the American media that’s just a “wonder” to behold. First of all, it’s “Machiavellian” in character. Machiavellian media tactics is nothing more than deceit on steroids. Instead of merely lying about an event or personage, Machiavellian media attempts the Herculean task of CREATING public sentiment… or reaction. Therefore, “deceit”, a la the media, is not, in their minds, so much a willful misreporting of events. Not at all. “Truth” is more like viewing the public as errant urchin miscreants who just don’t seem to “get it” – we poor sheeplings just don’t understand what’s “best”. “We” are the deceived. The media is our instructor (priesthood). So… the media will report what’s “best” as truth, moving us to feel as if the “illusion of popular support” for what they are creating really exists, and therefore, that becomes the “news”.
You see it’s all about “what should be” viewed as truth… not “what is”. It’s all about “creating a usable past.” Machiavellianism is socio-political engineering, with society as “We…the engineered”.
Second… and more important: The media must come to the aid of the beleaguered Dems in Congress. The latter have been overwhelmed by the wrath of average Americans who are decidedly opposed to the Healthcare bill as a whole. Therefore, the media was enlisted to back off the average American’s resistance by making this “vote” the landmark, “never-say-nay”, historic event. The media went on the do just that by creating a false “hurdle” to “overcome”. Once the vote was taken on a pitifully impoverished, thoroughly unsuitable, insanely inept Healthcare bill, the American people were doused with victory hoopla.
NOW… we are being told there is no turning back. The message is clear: “America, this is a “done deal” and it has all the support it needs.” As Sen. Charles Schumer, (D-N.Y.) said, "But we’re not going to not pass a bill."
The media created a false obstacle (passing a bill to debate, not a Healthcare bill to implement). No one among the “moderate” Dems would risk his/her political future to oppose so inane a bill.
Third: By structuring all the victory hoopla, they use a tactic which gives us the impression that their agenda is “inevitable”. It cannot be stopped. That was the media objective of the week’s rant. The goal is “the inevitability doctrine”.
Media Machiavellians: The Healthcare Bill that Doesn’t Solve Healthcare Problems
So, they got many Americans thinking, “It’s all over”… when in fact it has hardly just begun. The debate as whether this thing can even continue to exist as a viable bill – given its real unsolved hurdles – or how it would function if once passed. None of that has been addressed.
Be Honest with yourself: Did you find yourself believing that the historic vote was the major step to overcome so as to pass the Healthcare legislation? In actuality, according to the afore-mentioned reporter, this “bill” did NOT address any of these problems:
- Multiple mandates and increased taxes which would cripple already marginal businesses
- Abortion provisions and who pays for abortions
- Allowing government to sell insurance, competing with the healthcare industry to do so. This is a huge economic and legal hurdle, no one has solved.
- Record deficits on top of already record deficits.
- Who will pay for the healthcare? The “rich”? No. If you think that, then you’ve succumbed to more Machiavellian media-think. They want people to believe they will tax the wealthy. It’s the middle class, written into the legislation, who will pay. The income range specified includes precisely that segment of our society who provide the vast majority of jobs – the small business owners.
- Mandated healthcare premiums for individuals that are not affordable (Do these Congressional scoundrels even know there is an economic implosion going on?).
Economic Implosion Rule Number 1: Do not inflict greater expenses upon individual families and businesses if you are trying to heal the economy. Economic Implosion Rule Number 2: If you do impose greater costs upon individuals and businesses, you do not understand economics, being ignorant of what makes business successful OR you are the enemy of the businesses and families in this country. In either case, you should not hold office.
- Democratically sponsored measures still leave 12 million eligible Americans uninsured.
- Most middle-class families who would be required to buy coverage would still be unable to afford the premiums even with government aid.
- A new federal fund designed to provide temporary coverage for people with health problems would quickly run out of cash.
- Here’s an explanation that oozes special interest: “For now, these bread-and-butter concerns take a back seat to more pressing issues for Democratic lawmakers trying to deliver on President Barack Obama’s signature issue.” In other words, the political success of the Obama administration and its Democratic host, far outweighs their concern for the well-being of the average American.
These three Machiavellian Media tactics: 1) Create the public sentiment as truth, i.e., Create the illusion of popular support. 2) Create a false, more-easily-attained “obstacle” to overcome. In overcoming it, then announce the momentum as heralding victory. 3) Put in place the inevitability doctrine. Put it in the minds of your opposition. Drain their energies and resolve.
The media – not the Healthcare bill – deserved all the attention last week… and in the future.
-submitted, Wayne C. Sedlak, ICHR
Ps. Look for more articles on “How the media tactically and strategically deceives Americans”


















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